REBRANDING THE PLATFORM: THE LIMITATIONS OF ‘PLATFORM STUDIES’

Written by: Dale Leorke

Abstract: This article provides a critical account of Bogost and Montfort’s Platform Studies series, established in 2009 with their book Racing the Beam: The Atari Video Computer System which aims to ‘promote the investigation of underlying computer systems and how they enable, constrain, shape, and support the creative work that is done on them’. The article begins with an overview of platform studies, seeking to define the term ‘platform’ within the contemporary digital media industry before outlining Montfort and Bogost’s methodological approach. It then examines the two latest books in the series: Codename Revolution by Steven E. Jones and George K. Thiruvathukal on the Nintendo Wii console; and Jimmy Maher’s The Future Was Here about the Commodore Amiga. It interrogates the extent to which these books continue the project begun by Racing the Beam, while at the same time highlighting some of the limitations of the series’ approach. Lastly it considers how the execution of the series to date might be counterproductive for its wider goal of promoting the study of digital platforms. The article concludes by considering how future books in the series—and indeed any researchers interested in adopting a platform studies approach more broadly—might address these concerns.

Keywords: Commodore Amiga, Game studies, Materiality, New media, Platform studies, Platforms, Nintendo Wii